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Information Type Asia/Pacific | Korea
Date Updated 2017-03-31
Subject Hyundai Motor Company, taking care of safety for our next generation
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Hyundai Motor Company, taking care of safety for our next generation(1)

A few weeks ago, a heroic little six-year-old girl made headlines when she calmly took care of a fire at home and saved her family from disaster. She told reporters that the training and education she had gotten in the past helped her keep her composure and save valuable lives in that emergency situation. For perhaps reasons just like that little girl, Hyundai Motor Company has recognized the importance of safety education for children since long ago. Today, it continues to focus on its safety campaigns to help ensure the happiness of young children and as part of these efforts, Hyundai has been hosting the “Robocar Poli Traffic Safety Class” in addition to the “Children's Safety King Exhibition” since 2012.


Hyundai Motor Company, taking care of safety for our next generation(2)


In particular, the “Hyundai Motor Company Traffic Safety Experience Center on Wheels”, which began last year across five cities (Seoul, Cheonan, Busan, Gimcheon, and Gwangju), received rave reviews from participating children and parents. As for the “6th Children's Safety King Exhibition” this year, it was a special opportunity to round out the “Hyundai Motor Company Traffic Safety Experience Center on Wheels” project for the past year. Not only that, the recent exhibition was a chance for the event to showcase a brand-new look featuring a variety of newly added programs for children including those using virtual reality (VR) technology. We invite you to come along and take a peek into this year’s “Children’s Safety King Exhibition” where children had a chance to learn about safety in a fun and interesting way.


Hyundai Motor Company, taking care of safety for our next generation(3)


Hyundai Motor Company creates a new paradigm for children’s safety education
"Children's Safety King Exhibition", safety education tailored to children


February 23, a long line of people was formed to get inside the Dongdaemun Design Plaza (DDP). Who were they and what were they waiting for? They were parents and children - more than 2,000 of them - waiting for the “6th Children's Safety King Exhibition” to open its gates. Since December 1 last year, Hyundai Motor Company had been offering the online “Children’s Safety King” program on its Kids Hyundai website. To date, more than 120,00 children had taken the program and received their very own “safety certificates”. Children who received these “safety certificates” were invited to the “Children's Safety King Exhibition” for a chance to book a spot at the exhibition and participate for free. This year’s event took activities to another level with a new VR zone and other systems to facilitate visitors including mobile phone reservations and a waiting notification system using Kakao Talk. It was a chance for children to come and physically experience what they had learned online about safety under different circumstances. Look at the photo. Can’t you just see the excitement and anticipation on the children’s faces?


Hyundai Motor Company, taking care of safety for our next generation(4)

Hyundai Motor Company, taking care of safety for our next generation(5)

Hyundai Motor Company, taking care of safety for our next generation(6)


As soon as the children and parents poured into the exhibition hall, the opening ceremony began. Several officials from participating organizations including Hyundai Motor Company, the Ministry of Public Safety and Security (MPSS), Citizens' Coalition for Safety, and other partners joined the ceremony to celebrate the event. MPSS Vice Minister Lee Sang-ho declared the exhibition open saying, “Safety education, along with interest and care from us adults, will help ensure happiness for our children.” In return, Hyundai Motor Company Managing Director Lee Hwa-won said, “Hyundai will do its absolute best to promote safety education to keep our children out of harms way.” The crowd showed their appreciation for such inspiring words with a big round of applause. Soon after, percussion performance group ‘Cheongmyeong’ took the stage for an uplifting ‘Nanta’ performance to get the exhibition going. It didn’t take long for the anticipation to build up. When the children in the audience all joined together to shout, “We protect our own safety!”, the exhibition got under way.


Hyundai Motor Company, taking care of safety for our next generation(7)


A reunion with the “Robocar Poli Traffic Safety Class”


What’s one thing you simply cannot miss at the “Children's Safety King Exhibition”? It was of course the “Robocar Poli Traffic Safety Class”. Hyundai Motor Company first opened the “Robocar Poli Traffic Safety Class” in 2013 and the “Robocar Poli Traffic Safety Park” the very next year, contributing significantly in the field of safety education for children. Since then, Hyundai began offering the “Traffic Safety Education Tour” program that involved Hyundai traveling to regions with less opportunities for traffic safety education. These initiatives all helped Hyundai Motor Corporation shift the paradigm for children’s safety education. Robocar Poli remained a crowd favorite in this year’s event as well.


Hyundai Motor Company, taking care of safety for our next generation(8)

Hyundai Motor Company, taking care of safety for our next generation(9)


At the “Robocar Poli Traffic Safety Class”, children were able to take part in a variety of traffic safety education programs all in one place. First up, children were invited to get on board yellow school buses. Once inside, they were shown specific and detailed safety rules - “buckle up your seatbelt”, “no heads or hands outside the window” - to prevent accidents from happening while the get on and off their school buses. After that, children were instructed by their safety class teachers to head over to the “Virtual Reality Fire Tunnel Zone”. They passed through a tunnel where a fire had broken out to learn how to avoid toxic gases and how to evacuate from danger. Also, they used dummies to learn how to perform CPR. As the children listened intently to their teachers, they almost looked like they had become real first responders.


Hyundai Motor Company, taking care of safety for our next generation(10)

Hyundai Motor Company, taking care of safety for our next generation(11)

Hyundai Motor Company, taking care of safety for our next generation(12)


“Should you drive under the influence of alcohol?” “No, you will be too dizzy! It’s dangerous!” The next activity in order was the “DUI Class” Children wore special glasses made to recreate how it feels to drive under the influence of alcohol. As they walked around with their glasses on, it seemed they really experienced how dangerous it is to drive drunk. Preventative education like this against DUI will play a huge role in helping children keep themselves safe even after they grow up and become adults. Right next to the DUI class was “Pedestrian safety and bicycle zone”. Here, at a zebra crossing that looked like the real thing, children learned and reviewed the three safety principles, ‘stop, look, cross’. Also, at the bicycle safety corner, children took part in ‘egg drop’ experiments to learn about the importance of safety helmets and also learned how to ride bicycles safely. Once they had finished all the courses available that day, each child could call themselves a “Safety King”. They finished up their “Robocar Poli Traffic Safety Class” experience taking photos as police officers. All participating children at the exhibition received a “Home Traffic Safety Kit” featuring a sketchbook, walking toy, and DVD as a parting gift.


Hyundai Motor Company, taking care of safety for our next generation(13)

Hyundai Motor Company, taking care of safety for our next generation(14)


Cutting-edge safety education contents for children at the “VR Experience Zone”


This year’s exhibition had more features and programs to offer compared to last year. One of these new features was the “VR Experience Zone” which felt more real than reality itself. In different locations across Halls 1 and 2, Hyundai prepared corners where visitors could use VR to experience vivid recreations of various emergency and disaster situations. There were plenty of children already at the VR zone for the virtual traffic safety prepared by Hyundai Motor Company and the Citizens' Coalition for Safety. Here, children were able to experience a number of traffic safety situations they normally couldn’t during the course of every day life. They saw how jaywalking is dangerous from a driver’s perspective, and they also experienced just how problematic blind spots are. The VR zone was able to give its audience a much broader spectrum of experiences since it didn’t have any spatial or physical restrictions.


Hyundai Motor Company, taking care of safety for our next generation(15)

Hyundai Motor Company, taking care of safety for our next generation(16)


The VR zone, designed for disaster situations, where children could experience fire, earthquakes, and air plan accidents, also attracted a steady stream of children. The VR experience for fire evacuation developed by the Seoul Metropolitan Fire and Disaster Headquarters helped children experience fire situations and taught them how to escape and respond when a fire breaks out. Meanwhile, at the VR zone by the Children Center Society and Insurance Association, visiting children experienced an earthquake with the VR equipment and then went into a real earthquake room to try their hand at the safety rules they had learned. 


 “It feels like a real earthquake” says Kim Do-yool (7) after participating in the air plane accident and earthquake VR experience at the Korea Safety Education Association VR zone. Do-yool looked so surprised and amazed with the experience. Since children were able to learn safety rules and how to respond in disaster situations using such special activities, hopefully they will remember them for a very long time.


Hyundai Motor Company, taking care of safety for our next generation(17)

Hyundai Motor Company, taking care of safety for our next generation(18)


Becoming first responders and airline passengers to experience safety situations first hand


“What’s the first thing we should do when we get on a plane?” “Seat belts!” Children could be heard shouting out answers from far away. Here, Hyundai helped reproduce the actual seating arrangements inside an aircraft using a model air plane. At the “Aircraft Safety” corner, children were able to learn aircraft passenger safety rules and emergency exit procedures with some help from actual cabin crew professionals. As if they were actually on board a plane, they paid attention to instructions and learned how to wear seat belts, how to put on life vests as well as oxygen masks.


Hyundai Motor Company, taking care of safety for our next generation(19)

Hyundai Motor Company, taking care of safety for our next generation(20)

Hyundai Motor Company, taking care of safety for our next generation(21)


The General Hall had more to offer apart from the Aircraft Safety corner, including other activity booths and mock-up facilities. At the “First Responder Experience” corner, children put on firefighter uniforms and used emergency exit slides to evacuate from emergency situations with some help from 119 officers. Also, at the “Marine Safety Experience” corner, a Maritime Rescue and Salvage Association expert explained safety procedures during boating accidents and shared information on areas where it is dangerous to play in the water. After that, the class actually got on board a life raft to go over what they had been taught. Once inside the raft, children learned how to lock their arms around each others’ shoulders as an emergency measure to maintain their body temperature.


Kim Hyeon-joo, who was waiting in line with her son Cho Seong-joon, said, “We were here for the Children's Safety King Exhibition last year as well.” She smiled as she said that they booked their spot at the exhibition because it had so much hands-on experience content despite being a free event.


Hyundai Motor Company, taking care of safety for our next generation(22)

Hyundai Motor Company, taking care of safety for our next generation(23)


Learning safety rules for every day life inside the “Daily Safety Experience Hall”

When we say ‘accident’, our minds normally gravitate toward serious hazards such as earthquakes or air plane crashes. But there are some serious accidents just waiting to happen nearby us every day. The General Hall had several corners to experience accidents that could happen if we forget to take precautions every day and learn how to respond to them if they do indeed happen. Among them, the most popular corner was the “Descending Life Line” experience. Together with an officer from the Seoul Metropolitan Fire and Disaster Headquarters, children learned how to evacuate and use a descending life line in case of a fire. They used these life lines to descend safely to the ground at a recreated scene resembling a skyscraper. Some looked afraid at first but they put on their brave faces as the firefighters cheered them on.


Hyundai Motor Company, taking care of safety for our next generation(24)

Hyundai Motor Company, taking care of safety for our next generation(25)


There was also a section at the exhibition to learn about the dangers of misusing drugs as well as lessons on food safety. Children took part in some quick games including O/X quizzes and puzzles to learn the importance and dangers of drugs with a pharmacist. They talked about the type of drugs and medicines they had often taken in the past and learned why it was dangerous to take too many of them. When the session was done, children received some vitamin packs as souvenirs. Next up was the “Food Safety Experience Hall”. The Food Safety Experience Hall was a place to learn how food affects health and what food children should eat to lead healthy lives. Children tried lifting 1kg of pure fat and used interactive games to distinguish between good food and bad food. Thanks to a wide range of unique activities, the children were able to focus without becoming distracted.


Hyundai Motor Company, taking care of safety for our next generation(26)

Hyundai Motor Company, taking care of safety for our next generation(27)


The “Elevator Safety Class” corner, which involved elevator accidents and safety responses, also saw many children waiting in line for their turn. Here, children could learn safety rules and emergency procedures when getting into elevators. Then, they had a chance to get in an elevator to go over and use the things they learned during the class. But! There was another elevator right at a program right next to the Elevator Safety Class. This elevator was located at the “Anti-kidnapping Training Zone”. This program was prepared to teach children how to react if they meet dangerous people in places where they visit the most, including playgrounds or the elevators inside their apartment buildings. With some encouragement from the teacher, children practiced shouting out the three principles of anti-kidnapping, “No! I don’t want to! Help me!”, and drove away kidnappers.


Hyundai Motor Company, taking care of safety for our next generation(28)

Hyundai Motor Company, taking care of safety for our next generation(29)


“Event Zone” to enjoy RC watch car battles and puppet shows


Apart from various experience-based activities, the exhibition had plenty of events on offer. The center stage featured puppet shows on safety with some cute little animal puppets, and the rest stop had Robocar Poli coloring activities for the children. Preschool children, who found it difficult to take part in some of the more complicated activities, could enjoy coloring games or the puppet shows and take a break. Alternatively, they were able to enjoy battles with easy-to-control RC watch car battles or take some fantastic pictures at the trick-art photo zone.


Hyundai Motor Company, taking care of safety for our next generation(30)


The “6th Children's Safety King Exhibition” was a place to meet experts and learn about safety not just in theory but in practice as well. It was a chance for not only children but parents to learn the importance of safety education. Hyundai Motor Company hopes the exhibition helps improve awareness about safety education and promote the critical nature of ensuring safety for our children. Hyundai Motor Company will keep working until our children, the faces of our future, all become safe.



[interview]

Hyundai Motor Company, taking care of safety for our next generation(31)


Kim Jeong-mi (guardian) - Hong Yoon-seo (9), Kim Bo-min (9), Kim Jeong-dae (12)

Q. Which activity impressed you the most at today’s “Children's Safety King Exhibition”?

A) Kim Jeong-dae: Bo-min and I found the ‘Descending Life Line Experience’ the most exiting and fun. If a fire really breaks out in the future, I think I can use it to escape without being afraid.

A) Hone Yoon-seo: I remember the air plane experience the most. I can wear my seat belt and a life vest on my own now.


Q. Please share your take on the “Children's Safety King Exhibition”.

A) Kim Jeong-mi (guardian): We’re here every year because it’s as action-packed and fun as other paid events. Other parents around me that I know have plenty of interest in this exhibition. When we come to the exhibition, I learn plenty of things alongside the children. I hope the “Children's Safety King Exhibition” continues in the future and that it adds more exciting activities.

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