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Culture & Art

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Culture & Art

We contribute to the fostering of culture by interacting with diverse stakeholders to acknowledge the public with creative value and new perspectives in culture & art.

  1. 1. MMCA Sponsorship
    National Museum of Modern and Contemporary Art(MMCA) Sponsorship
    "MMCA(National Museum of Modern and Contemporary Art) Hyundai Car Series" is a mid to long-term project jointly held by MMCA and Hyundai Motor to broaden the horizons of Korean art.

    By sponsoring Korean modern artists that pursue liberal and creative projects by thinking out-of-the-box, the company is supporting Korean art to gain a competitive edge on the global stage.
  2. 2. LA County Museum of Art Sponsorship
    LA카운티미술관 관련 사진
    Hyundai Motor and LA County Museum of Art, which also pursues innovation in technology and arts, will initiate "The Hyundai Project at LACMA" through a 10 year partnership from 2015 to 2024.

    Through the "Art + Technology" project sponsorship, creative exhibitions of global artists that embed IT technology in their art will be presented.