Home > HYUNDAI cares > Korea > Sports > Sponsorship of FIFA
HMC pledged its official sponsorship in 1999 for the next ten international soccer events hosted by FIFA around the world, including the 2002 World Cup in Korea and Japan.
HMC was able to participate in the 2006 German World Cup as an official sponsor, and is going to continue its sponsorship of FIFA until the year 2014. This sponsorship provides HMC with various channels to reach soccer fans around the world and provide vehicles for official occasions. These international events also provide HMC with opportunities to expose its brand and logos in the media throughout the world.
FIFA World Cup (Central/South America) FIFA World Cup (South Africa)
2006 World Cup (Germany)
FIFA Intercontinental Cup (Germany)
Euro 2004 (Portugal)
FIFA Female World Cup (US) Confederation Cup (France)
2002 World Cup (Korea, Japan)
Confederation Cup (Korea, Japan)
Euro 2000 (the Netherlands, Belgium)
FIFA Female World Cup (US)
32
Korea / Japan
May 31 ~ June 30, 2002
64
Brazil (Brazil vs Germany 2:0)
Sedans / Large Cars : 1,307 / Buses: 4,283 days of usage (2002 World Cup Package)
Good Will Ball Road Show
Hyundai's Mini-World Cup
PR in the Stadiums
Spokesperson Programs
Stadium A - Board (2)
World Cup advertisements
World Cup PR Booth
Roadside Support Sponsorship
Advertising effects worth 6.2 billion won / Public awareness in the company rose by 10%.
32
Germany
June 9 ~ July 9, 2006
64
Italy (Italy vs. France 1:1 tie <Final Penalty Kicks 5:3>)
Sedans / Large Cars: 899 / Buses: 2,700 days of usage (including 32 team buses)
Good Will Ball Road Show
Hyundai's Mini World Cup
The Biggest World Cup Fan
Public Contest for the Best World Cup Cheering Skill
Online programs
Roadside support in the hosting nation
Tickets & reception programs
Stadium A-Boards
Special broadcast programs and advertisements targeting the world audience
Sponsorship for the roadside supporting activities
Outdoor billboards
Advertising effects worth 6.2 billion won / Public awareness in the company's brand increased.
HMC pledged its official sponsorship in 1999 for the next ten international soccer events hosted by FIFA around the world, including the 2002 World Cup in Korea and Japan.
