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Information Type Asia/Pacific | Korea
Date Updated 2016-06-23
Subject Experiencing Hyundai Motors’ Traffic Safety Experience Center for You
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Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (1)

Experiencing Hyundai Motors’ Traffic Safety Experience Center for You

Hyundai Motors and Robocar Poli are Visiting You!

The importance of children’s safety cannotbe overestimated. To avoid dangerous situations that can occur in everyday life, good ‘safety education’ is a must. This is why Hyundai Motors is offering a variety of ‘traffic safety’ projects. A society where children, our next generation, can be safely protected is what we can call a healthy and happy world.

So far, Hyundai Motor Company has been providing the ‘Traffic Safety Education Program with Robocar Poli’ since 2013 and ‘Robocar Poli Children’s Traffic Park’ since 2014. Robocar Poli is a famous cartoon character. In the past 4 years, as many as 90,000 kids have benefitted from safety education through various programs of Hyundai Motors. This year, the program even got upgraded, featuring the ‘Traffic Safety Experience Center for You’ where, for free of charge, children and parents can learn about preventative measures against car accidents and how to deal with safety accidents.



Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (2)



Hyundai Motors’ ‘Traffic Safety Experience Center for You’


May 27, at Seoul Station, busy travelers slowed their pace and stopped at one point. There, Robocar Poli and Amber were welcoming people. This is where the ‘Traffic Safety Experience Center for You’ displayed its various programs. With so much attention and passion, it seemed that this year’s event is going to be very successful.



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With a clear declaration, the opening ceremony for ‘Traffic Safety Experience Center for You’ began. A number of important figures related to the event attended, including Kim Tae-Eon, an executive at Hyundai Motors, Lee Jeong-Sul, secretary general at Citizen's Coalition for Safety, and Min Young-Hoon, director at Roi Visual. “Shall we count from 1 to 3 and call Poli?” said a presenter. Everyone called out for Robocar Poli and the tape was cut, which signified the beginning of the event.


The ‘Traffic Safety Experience Center for You’ offers 6 programs including ‘Safety of Pedestrian/Cyclist’, ‘Being Safe Getting On & Off Vehicles/at Blind spots’, ‘Fire drill’, ‘CPR’, ‘Police experience’, and ‘Virtual experience of Getting Drunk’. All of them will be helpful for not only kids but also adults to prevent safety accidents in daily life. Now let’s take a closer look at these programs.



Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (4)
Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (5)



Learning about Safety of Pedestrians and Cyclists - Easy and Fun!


The first venue of r the program is ‘‘Safety Experience Zone for Pedestrian/Cyclist’, where you can learn how to safely walk and ride a bicycle across a crosswalk. The major cause of traffic accidents among children is the tendency to run across crosswalks while only looking at the traffic lights without considering other objects. By following the simple rule ‘Stop, See, Walk across’, car accidents rates among kids can drop dramatically. Children practiced how to walk across the crosswalk under the guide of CCS(Citizen's Coalition for Safety). As kids practiced repeatedly in an environment where the signal light and crosswalk look exactly the same as in real-life, they now will be able to abide by the ‘3 safety rules’ in their daily life.



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Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (7)Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (8)



Now let’s move on to the safety training corner for cyclists. Children love riding a bicycle, and this is why a safety training exercise related to it is so important. Through an ‘Egg drop experiment’ and trying on safety equipment, kids could learn about the importance of wearing helmets and safety gear. For girls who like to wear princess dresses, it is very important to be careful especially when riding a bike, as the hem can get caught in the wheel. ‘Will you ride a bike more safely from today?” “Yes! I will let my friends know about this, too!” Wow, it’s very sweet of them!



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Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (10)
Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (11)Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (12)



Learning How to be Safe Getting On & Off Vehicles/at Blind spots’ - Acquiring Safe Habits

 
Kids are getting on the ‘School B’ one by one, where they learn about some important things such as ‘fastening a seat belt’, and ‘not playing around in the bus.’ As children very often take a bus to day care centers, strict and clear detailed guidelines are needed. As they get training in the cute ‘School Bee’, they are able to focus more on what they are learning and remember it better.



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Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (14)



Outside the bus, there was some education given about blind spots. It is crucial to know about ‘vehicle’s blind spots.’ Children tend to think that drivers will see them and stop their car. For kids to easily understand ‘dangerous blind spots’, red stickers were attached around a car. With the help of parents, they learned about the importance of keeping their distance from a car.



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Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (16)


Fire Evacuation & CPR Experience - Learning How to deal with Emergency


This is the ‘Virtual Burning Tunnel Experience Zone’. Do you know how to properly evacuate when there is a fire? As smoke from fire naturally moves upward, you need to cover your nose and mouth and lower your posture, quickly getting out. The kids practiced evacuating safely, touching the walls and quickly moving out and away from danger.



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This is the ‘CPR Experience Zone’ where kids can learn how to cope with an emergency patient. Some people might think that CPR would be too difficult for kids, but once they correctly learn about it, they can do it well and properly. “CPR is called a miracle of 4 minutes as 4 minutes is a crucial time period in which a life can be saved.” Under the direction of the trainer, kids learned how to check if a patient is conscious and push and press on the upper part of the heart to resuscitate it.



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At the ‘Traffic Safety Campaign Video Center’, ‘Traffic Safety story with Poli’ animation was showing. The kids-friendly contents and interesting story about traffic safety effectively attracted the attention of the children.

 

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Virtual Experience of Getting Drunk & Being a Police officer - For Parents & Kids


A father is doing the ‘Virtual experience of Getting Drunk for Parents’. By experiencing the condition of getting drunk, parents could feel the

danger of drunk driving vividly. Drunk driving can pose a great danger on not only to the driver himself/herself, but also to his/her family as a whole. “Now that I am wearing the goggles, I cannot move my body as I intend to. I can feel the stark danger of drunk driving. I won’t do it under any circumstances.” The father promised his son.


 

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Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (21)


“Safety!” The children saluted. They looked great in the police uniform. After participating in all safety programs, the kids looked more confid

ent than before. By taking a celebratory photo with a Polaroid camera, the ‘Traffic Safety Experience Center for You’ was officially brought to a close.


 

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Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (23)Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (24)


Every participating kid received the ‘Traffic Safety Kit’ which included a walking toy and a traffic animation DVD, helping children to review

what they learned at the program. At home, kids can assemble the contents with the help of parents and talk about traffic safety.



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How do you find Hyundai Motors’ ‘Traffic Safety Experience Center for You’? With quality programs that are very helpful and crucial for kids’

safety, this initiative will greatly support kids to better understand traffic safety. The initiative starts off in Seoul (Seoul Station, May 27 throu

gh 29), continues in Gyeongbuk (Gimcheon Science Museum, July 1 through 3), Chungnam, Busan and Gwangju. You can make a reserv

ation in advance at http://kidshyundai.com or register on site. We ask for your continued support and attention.



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“Keeping children, who are at the greatest danger of traffic accidents, safe is one of the most important roles of Hyundai Motors, I believe.

I hope this event will promote the safety of children,” said Kim Tae-Eon. Hyundai Motor Company will keep striving to create a safer world

for children. From September, we start ‘Traffic Safety Home Education’ for children in isolated areas. Please keep rooting for us!



[Mini Interview - Jeong Si-On, Jang Eun-You, Class name ‘Trust’, Sinseong Day Care Center]
Experiencing Hyundai Motors’ Traffic Safety Experience Center for You (27)



Q) What was the most interesting experience today?
A) Jang Eun-You : I loved School Bee Bus! Before, when getting on the bus, the teacher told me to fasten the seat belt and I was anno

yed. But from now on, I will do it right after getting onboard.
A) Jeong Si-On : It was really exciting to see the green light when we walked across the walkway. To get to my friend’s house, I need

to cross a crosswalk. From today, I will see if any cars are coming and raise my hand while walking across.


Q) Will you keep the safety rules as you learned them today?
A) Jeong Si-On
: Yes. I will put on a helmet when riding a bike and won’t play around cars. I want to be a police officer, by the way.

My mom said I will be able to become a good police officer only if I keep my promises.
A) Jang Eun-You : I pinkie-swore a promise with Robocar Poli. I will teach my friends who were not able to come today. Safety is alwa

ys first!

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