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Information Type Asia/Pacific | Korea
Date Updated 2016-05-18
Subject Hyundai Motor Company Accident Free School Bus donation
Hyundai Motor Company Accident Free School Bus donation(1)

The Hyundai Motor Company Accident Free School Bus donation

Hyundai Motor Company School Bus is up and running to promote the safety of children!

Let’s meet a very special school bus made by Hyundai Motor Company!
Playing outdoors is an important part of childhood. All children need to get outside and connect with their bodies and their world. But, outdoor play can present physical dangers that parents may find downright disturbing. Children can easily fall and hurt themselves, play dangerous games that result in harm to others, and even be exposed to the danger of car accidents. Hyundai Motor Company understands such worries of parents about their children and has designed a special device to promote their safety- ‘an Accident Free School Bus.’ Now, we are going to attend the donation ceremony of Hyundai Motor Company to meet with this special school bus.

Hyundai Motor Company Accident Free School Bus donation(2)

The ceremony was held at the Seoul Grand Children’s Park on May 4th. Ten yellow school buses caught the eyes of visitors on that day. They were the ‘Accident Free School Buses,’ designed by Hyundai Motor Company. These buses are designed with diverse features to keep children safe.


Hyundai Motor Company Accident Free School Bus donation(3)

Hyundai Motor Company Accident Free School Bus donation(4)

In the pictures above, you can see two special stickers. One is 'The Wings of Angels,' which has been distributed by Hyundai Auto since September 2008. The other one is 'No Overtaking School Bus,' which was designed for 'Accident Zero Campaign' to support the safety of children on the road.

Hyundai Motor Company Accident Free School Bus donation(5)

Hyundai Motor Company Accident Free School Bus donation(6)

In the picture on the left, children are entering the event venue. They looked at the yellow school bus with curiosity. They waved their hands and gave the thumbs up sign to express their delight.

Hyundai Motor Company Accident Free School Bus donation(7)

A great effort by Hyundai Motor Company to prevent school bus accidents
The event began with an opening greeting statement. In this greeting statement, Taeun Kim, an General Manager of Hyundai Motor said that the fatal accident involving the toddler Saerim had galvanized Hyundai Motor Company to invent an “Accident Free School Bus” in order to prevent potential accidents.

As most of us still remember, a 3 year-old girl, Saerim, was killed by a school bus operated by the child-care center that she attended. It is important to be aware of school buses –and the children getting on and off those buses. The government announced a special traffic law to enforce the safety and well-being of children on the road after the incident. Unfortunately, similar accidents occurred even after the announcement of the special law. In March, 2016, Hyundai Motor Company started an ‘Accident Zero Campaign’ to promote the safety and security of children on the road. During this campaign, Hyundai Motor Company has updated the safety system of school buses. The executive of Hyundai Motor Company, Taeun Kim, promised to support a safety system for school buses operated by child-care centers. Everyone at the event gave him a big round of applause.


Hyundai Motor Company Accident Free School Bus donation(8)

The executive of “Citizen’s Coalition for Safety,” Jungsul Lee, made a statement after Mr. Kim. He said that he was so grateful for the contribution of Hyundai Motor Company to promote the safety of children. He said that he would like to see no more school bus accidents from now on. We ardently hope that his words come true.

Hyundai Motor Company Accident Free School Bus donation(9)
Hyundai Motor Company Accident Free School Bus donation(10)

Running Safer with the Hyundai Motor Company School Bus!
Following the opening greetings came the moment that everyone was waiting for. 10 yellow school buses were donated to child-care center in need of school buses. On March 25th, Hyundai Motor Company opened up a 15-day application period to apply for a school bus. 10 child-care centers were selected among many other centers since they are located either in frequent accidents spots or in remote areas. Some of them serve disabled children.

Hyundai Motor Company Accident Free School Bus donation(11)

Hyundai Motor Company Accident Free School Bus donation(12)
Hyundai Motor Company Accident Free School Bus donation(13)

The directors of these facilities were excited to see the inside of the bus. They learned how to use the new technological devices in the bus and looked around the inside carefully. Generally a school bus has safety items such as flashing red lights, a front mirror, a child protection sign, a rear sensor, and a stop sign. The Accident Free School bus is equipped with four more items for the safety - an around view, a GPS tracking app, a forward security system, and seating verification system. A key priority for bus drivers when driving is to have proper sightlines around their vehicle. Thus, Hyundai Motor Company has designed this school bus with a sophisticated mirror system, ‘Around View.’ This special device will enable bus drivers to see blind spots created by the school bus. A ‘GPS tracking app’ is a safe and secure parent notification method. Parents will be able to know where the school bus is and when their children will get off the school bus.

“All the concerns that I have as I drive a school bus seem to have been solved. This is awesome!” said a school bus driver.

Hyundai Motor Company Accident Free School Bus donation(14)
Hyundai Motor Company Accident Free School Bus donation(15)

Hyundai Motor Company never stops in its effort to promote the safety and security of children on the road.
At the event, children walked and ran around the buses. “Come and see! This bus has ears on top of the head!” said a kid with an excitement. Another child said that she would wipe all the windows of the bus and kiss it every day, displaying a big smile. All the children seemed to love this special school bus.  

Hyundai Motor Company Accident Free School Bus donation(16)
Hyundai Motor Company Accident Free School Bus donation(17)

“Vroom! Vroom!” The ten school buses started their engines. They were about to go to the child care-centers where each was assigned. We hope that there will be no more school bus accidents with the launching of “Accident Free School Bus.”

We often say that children are our future and hope. Our responsibility as adults is to provide them with a safe environment to explore the world. If we do not overtake or pass a school bus and wait until a school bus resumes motion, and if you stop for a school bus loading or unloading children, I believe that we can prevent potential tragic accidents like the one that took the life of Saerim. Hoping to provide a better world for our children, Hyundai Motor Company will do its best to support and promote the security of children on the road.

[Join the Accident Zero Campaign through Kids Hyundai!]

It has been reported that 3 out of 10 school buses have not been remodeled for the safety of children or that they are operated without any adult supervision. Hyundai Motor Company does not only support safe school buses but also provides special safety items. Furthermore, Hyundai Motor Company distributes “No Overtaking School Bus” stickers to families. You can see more details at

[A special interview with YoonKyung Kim, the teacher of “Michuhal” Disabled Child Care-Center]

Hyundai Motor Company Accident Free School Bus donation(18)

Q) What made you apply for an Accident Free School Bus?
A) YoonKyung Kim : A safe transportation service is extremely important for disabled children as they often cannot use public transportation. We had to get rid of our old school bus in 2015 and we have been renting a van from an organization since then. However, our students have been exposed to some dangerous situations because it did not have any special devices to maintain the safety of the children. When we heard about the Accident Free School Bus project, we applied to receive one in order to provide a safe transportation service for our students. I’m so glad that we’ve got this amazing gift from Hyundai Motor Company.

Q) What are some moments when you felt the happiest during the road kill prevention related activities?
A) YoonKyung Kim : Most of all, I’m so glad that we can take our students to their home safely. I believe that there is nothing more important than the safety of our children. The parents who bring their children to our child-care center are very grateful for the bus. We cannot adequately express our gratitude to all the staff at Hyundai Motor Company. We were very impressed when Hyundai staff visited our center in order to consider us as a recipient of the bus. They showed how much they cared for children by listening to what the children said to them. We could see that they wanted very much to meet the needs of our students. I’m planning to have a special class in order to give a name to this school bus. I have one in my mind -“Safety.” How does it sound to you?


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